Venezuelan Alexandra Satine Designs Handbag Empire
At only 29 old, Venezuelan born handbag designer Alexandra Satine has created a ha cheap ugg boots ndbag for women as multi faceted as they are. Positioning herself in the accessories world as a leading contender, her luxury, leather, convertible bags have been featured in top publications like Lucky, InStyle, People, and OK magazines, and can be found in over 52 boutiques cheap ugg boots in the US.
In a market saturated with form over function, Satine has found her niche.
Born in Caracas and raised in Valencia, Venezuela, Satine received her Graphic Design degree from the American cheap ugg boots Academy of Art in Chicago. Knowing she wanted to mesh her graphic design skills with her fashion interests, she studied at the Parsons School in Paris.
“My designs are influenced by the classic and trendy style of South American women. The shapes and color choices are in many ways have a distinct Latin flavor. They’re very classically Venezuelan,” Satine says.
In 2002, Satine came to New York to intern and later work for Jones New York, in the apparel department. She worked with Jones for six years before branching out on her own. She explains she chose to design handbags versus clothing because she saw an opening in the market and wanted to try to create something totally unique. first bag was called “Day Into Night”. It became an instant hit. Like a Japanese transformer toy, the bag easily converts from tote to clutch in seconds.
“Bags have become a statement piece. They’re more than just something to carry things in. Our bags are made in Colombia using high quality leather, they’re multi functional and I work to keep them at a price women can feel comfortable with,” Satine says. an emerging brand has been a challenge for Satine especially in her home country of Venezuela. She says it’s the luxury brand market she’s struggling to go toe to toe with.
“And the press there has all but ignored me,” Satine says.
The reason: Latin Americans are brand driven.
“Wearing a brand identifies you socially. When a bag is on a waiting list or everyone knows the cost, it becomes more desirable,” she said. “Big companies can afford to do big marketing. Brazil may be one of the only countries where emerging designers are appreciated.”
“Women who by my bags cheap ugg boots are looking for bags as multi tasking as they are. They have hectic lifestyles. They’re super women busy moms and working women,” she said. “They demand practicality that looks fashionable. This is what’s happening in the apparel world as well. It all has to fit together. They have it all and they want it all.”